What’s missing from your program?
Co-op marketing should be the ultimate win/win situation – you partner with your top performing accounts by splitting marketing costs. They get to build their individual practices, while you increase sales of your product. in theory, it’s perfect. In reality, you face some major challenges:
AD PLAN EXPERTISE?
Doctors, dentists and eyecare professionals aren’t full-time professional marketers. Since they’re busy and it’s not their main area of expertise, you often end up having your co-op budget spent on advertising planned by an office manager or receptionist
You don’t have access to rolled up performance reporting, making it virtually impossible to determine what you are getting for your investment - ROAS, CPC, CPL, CPA
in many programs, the reimbursement process becomes a time-consuming pain point that limits participation, or worse, it’s fraught with billing fraud
We Make Your Co-op $$$ Work Harder
CUSTOMIZED MARKETING PLANS THAT FIT YOUR PROVIDERS
New Patient Source solves all of these issues and more. We work with your providers to develop customized marketing plans built to perform. And our proprietary submission portal gives you visibility into which practices are participating, the tactics and creative they are running and recent activity, so you can track all of your approvals and spending in one place. In addition, we have a campaign reporting portal where you can access the performance of every provider’s campaigns.Learn more ⟶
Our team of co-op marketing experts has worked closely with leading Life Sciences companies including Allergan, JnJ, and Medtronic. If you’d like to discuss how we can help make your co-op program more effective and easier to track and measure, complete the form below:
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